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The Opening of IKALI Dreamland

SEPT Group provided annual integrated brand consulting, design and operation management for IKALI Dreamland which officially opened on October 1st 2014. IKALI Dreamland, comes from Sweden, is located in PingHu, Zhejiang Province and covers about 4,000 square meters. It’s the first large program for cultural tourism industry of children, which mixed cosplay and education in amusement. 

As an annual brand management project, SEPT established the main USP and branding object of IKALI Dreamland in the first place, and then carried out full-scale design planning, consultation and marketing tasks under the brand concept which originates from Sweden. Our project service covered from branding content planning, construction management consultant, to integrated design of VI, logo, mascots and guideline. The CMS group of SEPT was also in charge of the Marketing of IKALI Dreamland; we produced both BTL & OTL platforms and combined social media and onsite events. Moreover, SEPT’s services also covered IKALI Dreamland operation consulting, interactive experience projects planning and onsite events & activities execution. 

On September 27th 2014, SEPT not only held the opening ceremony for IKALI Dreamland, but also provided planning and operating services during the long National Day vacation. For this project, SEPT Group will continuously provide series festival event marketing, planning and implementation in the following duration which includes three major phases: Halloween, Christmas Carnival and the Spring Festival New Year Party.

Click to visit the IKALI Dreamland’s on-line platforms built by SEPT:

Official Site: 

Official Weibo: 

Official Wechat: Search official account “ikali01

Following is IKALI Dreamland’s actual photos and opening ceremony.

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